Become an Attraction Marketing Pro
What makes people attractive to others? Why should you attract people to you, rather than chasing after your prospects? Once you fully understand the principles of attraction marketing, influence, and leadership and apply these principles to your marketing efforts, you will completely change your experience, your results and become an Attraction Marketing Pro.
Attraction marketing is all about using marketing strategies to attract the most likely prospects to join your business or buy something you have to offer. This means that you won’t be wasting your time with people who are not interested in your product or service and instead, have people calling you to buy or to join your opportunity.
People are naturally attracted to knowledgeable professionals who possess value and expertise beyond theirs. Our goal must be to increase our personal value and become more valuable. Your income is directly proportional to the level of value you bring to the marketplace.
What Is Attraction Marketing?
The concept of attraction marketing is simple. Put the relationship first. Provide something of value. Develop trust, build a great rapport before you attempt to sell anything to anyone. Network marketing is a relationship-based business. So, your priority when making new contacts is to focus on developing relationships.
We believe the last thing you want to do is to pitch them on your opportunity before they even get to know you. One of the quickest and easiest ways to build rapport and get people to like you is to give people something of value. This can be a referral, contact, or benefit that will help them.
So, who do you want to attract? Who is your target market? Our target market is the group of people we want to attract to our business.
Ask yourself, who is your ideal customer? Who would be best suited to join your business? Or better yet, who would be best suited to succeed in your business? Once you have your target market figured out, you need to find a way to attract them to you. We do that by adding value to their lives.
Figure out what their problems are by first listening to them. Your target market will tell you what’s bugging them if you listen to their conversations. Find out where they are gathering (in person or online) and join the conversation. Once you have found out what several problems are, pick one that you are passionate about and research to find the answer for it.
Try adding value to their lives by solving their problems. Give them the answers to the issues that are bothering them. Once you have the best answer to that problem, offer the solution to your target market. Your solution has value to your potential customers. Providing value makes you stand out and positions you as a leader.
Rinse and repeat the above steps. Continue to create value by providing solutions to their problems. Over time, this will build up a relationship with your potential customers and eventually you will be in the position to offer them a product or service they can buy from you, or maybe even join you and your business opportunity.
Show Me How Attraction Marketing Really Works
Let me give you an example of how attraction marketing works in real life. Take lead generation. You meet someone new who has problems generating quality leads and lots of them. This is a real problem that you’d like to solve, as it is one of the biggest challenges facing many network marketers today. Now, all you must do is to figure out a solution.
Start with Facebook. It is a possible free solution to lead generation problems. You will need to study Facebook and find your solution. Learn how to solve the problem yourself first, and then offer your solution of how to generate leads on Facebook to your target market.
You don’t have to be an expert. However, your solution would be to show them the technique that you used that generated leads for you. Since this is the core of your target markets problem, and you have shown them a solution that will save others time and money by simply implementing the method you use that works.
By doing so, you have shown them that you are a valuable leader and they will come back for more of your advice in the future. You have created a strong foundation to begin a good relationship. This strategy works because you are appealing to those who you want to attract, those people who are business oriented. They need better results to grow their business and were searching for the solution to their lack of quality leads. You were the one that gave them the answer. You now have an authority which is attractive.
As said earlier, attraction marketing is a relationship-based business. Your priority when making new contacts is to focus on developing a relationship become an Attraction Marketing Pro. The last thing you want to do is to pitch them on your opportunity before they even get to know you. One of the quickest and easiest ways to build rapport and get people to like you is to give them something of value. This might be a referral, a contact, or some benefit that will help them.
As you learn more about and master the principles of attraction marketing, you will always have a steady flow of new prospects for your business. You will also attract high-quality people to your business.
You will learn to leverage technology and tools to automate your follow up. You will quickly build rapport, develop trust, and establish your leadership with new contacts. You will learn how to recruit with less effort without the need for high-pressure closing techniques. And you will never have to deal with rejection again. Using attraction marketing will help you enjoy prospecting and have a lot more fun in your business.
What a lot of people don’t understand is that you only need a handful of leads a week to build a small but thriving business. You will see, it doesn’t take a million leads to build a profitable home-based business. Not if you are in a solid opportunity.
Having too many leads is almost as big of a problem as having no leads at all! You can only personally follow-up with so many leads in any given day. If you have more leads than you can handle, then you will not be following up with a lot of your potential prospects immediately, and you will be literally throwing sales away! Unless you “talk” to your leads, how do you ever plan to build up a relationship with them? And relationship building is what attraction marketing is all about.
Yes, it may take a little time to build a relationship before you present your opportunity…but it works. It’s your choice from here. You can either skip all of that and pull out your PowerPoint presentation in the line of your grocery store… Or you can be professional, be valuable, put others first, focus on the relationship, and only after trust has been built, present your opportunity.
Get the right tools to start and grow your business. Attraction Marketing Pro can help you build a more successful business, increase your leads, sales and boost your cashflow.
If you are interested in implementing the Simple 3-Step Attraction Marketing Code into your business to attract prospects to YOU who are already interested in what you have to offer, click the button below to DISCOVER a system that has performed miracles.